Brian Cersosimo

Team Lead / Salesforce Architect

• Lead architecture and delivery as Technical Architect across Financial Services Cloud (Wealth Management), Sales Cloud, Service Cloud, and Salesforce Platform.
• Architect end-to-end integrations using REST APIs, OAuth, Named Credentials, and async processing (Batch Apex, Queueable, Platform Events) to connect Salesforce with ERP systems, payment gateways, and internal wealth management platforms.
• Design enterprise-grade solutions using Apex frameworks, Lightning Web Components, optimized SOQL, and metadata-driven automation for complex financial workflows.
• Define and enforce architectural standards, design patterns, and code quality practices to ensure scalability and long-term maintainability.
• Design advanced security models including custom sharing rules, territory management, and delegated administration for multi-region, compliance-driven deployments.
• Build and maintain CI/CD pipelines using Gearset, Copado, and GitHub Actions.
• Mentor and lead a team of 9 senior developers; lead hiring and technical evaluation processes for Salesforce engineers.
• Design data migration strategies and execute large-scale data loads using Data Loader, custom Apex, and ETL tools while ensuring regulatory compliance.

Salesforce Consultant / Architect

• Served as fractional Salesforce Architect, independently supporting multiple client engagements in parallel (Ribentek, Digital West, and Luigi Bosca) as the primary technical authority for each account.
• Owned solution design, scalability decisions, and implementation strategy aligned with each client's business needs.
• Designed and delivered custom Salesforce solutions using Apex, LWC, and metadata-driven architecture across Sales Cloud and custom implementations.
• Defined integration strategies to improve performance and long-term maintainability across multiple orgs.
• Conducted technical interviews for Salesforce Developers and Administrators on behalf of client organizations.

Salesforce Architect / Developer

• Designed, developed, and maintained complex Salesforce solutions using Apex, LWC, optimized SOQL, unit tests, and metadata-driven logic.
• Led full-cycle API integrations with Stripe, DocuSign, and internal platforms using REST APIs, authentication flows, and asynchronous processing.
• Provided architectural guidance across Sales Cloud and Service Cloud for performance, scalability, and long-term maintainability.
• Configured and optimized Salesforce CPQ including pricing rules, product bundling, and guided selling experiences.
• Built Salesforce solutions supporting operations for Ansel Health and insurance partners including Nationwide, Voya, Allstate, and Symetra, each with distinct regulatory and business requirements across multiple U.S. states.
• Built and maintained CI/CD pipelines using Copado and GitHub Actions for reliable multi-environment delivery.

Salesforce Architect / Full-Stack Developer

• Served as sole Salesforce Architect on client engagements, owning solution design, implementation, and integration while also contributing as a full-stack engineer.
• Designed and built a full-scale custom SMS application on Salesforce, integrating with Twilio via REST APIs for automated messaging, delivery tracking, and interaction logging.
• Architected and delivered a Coupon & Discount Management System (React + Stripe) and an external e-commerce storefront synchronized with Sales Cloud.
• Built custom middleware services hosted on AWS EC2.
• Designed and implemented Salesforce Marketing Cloud campaigns including email automation, audience segmentation, and analytics reporting.
• Developed backend services using Spring Boot and MySQL exposing REST APIs for web and mobile applications.

Salesforce Internal Architect

• Served as primary Salesforce developer and internal technical lead, coordinating day-to-day work with a third-party implementation partner.
• Took ownership of the most complex customizations within the implementation, contributing hands-on development alongside oversight responsibilities.
• Acted as the main liaison between business stakeholders and the external implementation team, translating requirements and ensuring timely delivery.
• Designed and delivered training sessions for a team of 5 internal users to enable platform adoption, support, and post-launch enhancements.

Salesforce Developer / Team Lead

• Built solutions using Apex, LWC, Copado, and Vlocity (OmniStudio), translating configuration-heavy Vlocity setups into maintainable, performant Apex-based solutions.
• Led a team of 9 developers, providing day-to-day technical guidance, code reviews, and implementation support to ensure consistent delivery quality.
• Defined and enforced coding standards, unit testing practices, and deployment readiness requirements across the team.
• Mentored developers transitioning from configuration-heavy to code-driven Salesforce development.

Salesforce Developer / Administrator

• Worked on design, development, and administration of the Salesforce platform, supporting business operations and platform optimization.
• Played a key role in the migration from Salesforce Classic to Lightning Experience, contributing to component refactoring, UI improvements, and user adoption.
• Developed and customized Apex, Visualforce, Aura Components, and LWC to meet evolving business requirements.
• Managed user access, security configuration, workflows, reports, dashboards, and data security settings.
• Collaborated directly with managers and stakeholders in Spanish, English, and Portuguese to gather requirements and propose solutions.